Tom Cutshall

Technology & Events

Tom Cutshall is a seasoned business development and lead generation professional. Tom assists organizations build product identity, generate leads, track value, and manage performance-marketing campaigns. His passion for teaching and training helps him fine tune creative yet simple sales and marketing solutions for organizations. Previously, Tom worked as a Business Development Officer at a boutique Internet marketing firm.

Through Tom’s previous experience he was exposed to an internet marketing firm comprised of a multifaceted marketing, telephonic, and technology infrastructure. The services offered by the firm span into a number of different industries. These range from financial services, business services, energy, home insurance, and software. Tom served customers all around the world. Some of the favorite events commonly attended by Tom and the team were Affiliate Summit, Leadscon, and Ad:Tech.

The Affiliate Summit, founded in 2003 by Shawn Collins and Missy Ward. With has over 32 years of experience in affiliate marketing, the founders of Affiliate Summit initiated the conference with the goal of providing educational sessions on the latest industry trends. With attendees are broken up into five main categories, agencies, affiliates, merchants, networks, and vendors, with the affiliates accounting for nearly a third of the attendees, the event fosters a productive networking environment for affiliate marketers. The Affiliate Summit events have been held quarterly throughout the year in a variety of locations throughout the United States.

LeadsCon is a performance marketing conference.  With one on the West Coast in Las Vegas in March and in the east in New York City in August, the conference has been showcasing the best of the best in vertical media and direct-response marketing since 2007. About 5,000 people each year attend Leads Con for insights and access to marketing leaders.

Ad:Tech calls San Francisco home. The conference doubles as a exhibition in which marketing, technology, and media communities come together to share new ways of thinking, building strong partnerships, and define new strategies to address key industry challenges and opportunities. Like most of these conferences, other annual events are held, and for Ad Tech, held globally. The focus of these international events is to focus top-notch education through keynote speakers, topic driven panels and workshops showcase the latest products and services to help deepen understanding and create new ideas that will drive business. The goal being attendees of these events leave with tools and techniques they need to compete in an ever-changing marketplace.

Follow Tom Cutshall on Twitter, @TomCutshall

Tom Cutshall graduated from Harding University with a BA in Business Administration, focusing on Information Technology and Marketing. He received his Master of Business Administration with an emphasis in Technology Management from the University of Colorado. Conscious of the influence of global partnerships, Tom completed an executive international business program in London. He received a Certified Social Marketing Associate (CSMA) from the eMarketing Association. He has spread this knowledge as an adjunct professor at the University of Colorado. Tom Cutshall is also involved with philanthropic pursuits, particularly those that equip poverty-stricken regions with the tools to help communities fuel their own business ventures.  He likes to say that the key to success is hard work, while making it look easy.