by Tom Cutshall | Jul 24, 2019 | Business, Development, Leads, Marketing, Tom Cutshall
Customer acquisition can be a great way to bring new customers to your business. There are many factors that go into a well-thought customer acquisition plan. Each part of the process is important to ensure loyal customers and a healthy relationship between you and...
by Tom Cutshall | Jul 1, 2019 | Business, Development, Leads, Marketing, Tom Cutshall
Data cleansing is a process that involves the uncovering and correction of inconsistencies and errors in data that are gathered from various sources. It is a process also known by the name of data scrubbing. Data that is incomplete or has mistakes within it, can have...
by Tom Cutshall | Jun 11, 2019 | Business, Development, Leads, Marketing, Technology
Artificial intelligence and Big Data are companion pieces that drive an effective lead generation strategy. Artificial intelligence cannot exist without data. And data gathering, when enhanced by machine learning, makes it possible to efficiently gather data. If you...
by Tom Cutshall | May 15, 2019 | Business, Development, Leads, Marketing, Tom Cutshall
After a successful marketing campaign, a business probably obtains numerous leads of persons showing interest to its services and products. After this lead generation process, the business must engage in a subsequent step called the lead validation process. In lead...
by Tom Cutshall | Apr 3, 2019 | Business, Development, Marketing, Philanthropy, Technology, Tom Cutshall
Defined as prospective customers who’ve expressed an interest in a product or service, leads play a key role in the success of countless businesses. Without them, businesses are forced to market their products and services to a general audience, most of whom...
by Tom Cutshall | Jan 29, 2019 | Business, Marketing, Networking, Technology, Tom Cutshall
Forbes Communications Council Is an Invitation-Only Community for Executives in Communications, Marketing, and PR. January 10, 2019 — Thomas Cutshall, CMO of Boss Leads, an industry leader in premium data and leads from Colorado, has been accepted into Forbes...
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